About Saudi Arabia

About Saudi Arabia

Saudi Arabia is a country of wild, untouched beauty. Rich in history yet buzzing with change, it has plenty to offer international visitors.

Recently opening its doors to leisure tourism in 2019, the Kingdom of Saudi Arabia has become one the last frontiers for passionate travellers to discover.

As an emerging destination, the country is full of surprises. Saudi Arabia is the 12th largest country in the world with 2500 km of stunning coastline and a history that stretches back to the dawn of human civilization. It is also home to a vast range of breathtaking landscapes that deliver experiences unmatched anywhere else on Earth, including six UNESCO World Heritage sites:

  1. The Hima cultural area
  2. Hegra, AlUla
  3. At-Turaif, Diriyah
  4. The Al Ahsa oasis
  5. The old town of Jeddah
  6. Rock art in Al Hail province

Saudi is incredibly diverse and often defies expectation. With centuries of stories to tell, it is focused on preserving the country’s rich heritage, unique culture, and natural beauty – along with the unparalleled hospitality its people are renowned for.

Be among the first to promote and experience this new and exciting destination. There has never been a better time to visit Saudi.

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Culture & Heritage

See how Saudi has cultivated a dynamic identity like no other. Gain a snapshot of the Kingdom’s past, present, and future.

A Diverse Landscape

Saudi features many natural experiences. Understand its vast geography of coasts, deserts, and mountains.

Activities On Offer

Whether you’re a history fan or adrenaline junkie, there’s something for everyone in Saudi. Explore what attractions await.

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Why wait to add a new country to your destination shortlist? Sign up and find out why travellers will love Saudi.

A Diverse Landscape

A Diverse Landscape

From sophisticated living to the great outdoors, Saudi has it all. Learn more about Saudi’s big cities and rugged terrain.

From sophisticated living to the great outdoors, Saudi has it all. Learn more about Saudi’s big cities and rugged terrain.

Saudi is an emerging travel destination that offers an extraordinary range of experiences. Riyadh and Jeddah both offer the perfect city break; flying into one of these main hubs from overseas is easy, and tourists can marvel at their people, culture, architecture, shopping, and food. In addition, Makkah and Medina deliver lively spiritual experiences for Muslim travellers – these cities are the hearts of Islamic culture, and many pilgrims visit for Hadjj and Umrah each year. Travellers can visit its fascinating, intimate museums that shed light on the city’s religious significance and its location as a geographic crossroad for centuries.

From old-world markets to modern malls to boutique concept stores, Saudi’s cities have a wealth of shopping options. Everything is on offer, from traditional wares to designer items to creative collections and offbeat décor. Alternatively, step outside of Saudi’s key centers and be amazed at the natural wonders that are accessible via 4×4 and on foot. Roads that lead to outdoor attractions are well marked – all that’s required is a preferred mode of transport, which can be organised through tour operators, taxis, and car hire companies. As the 12th largest country in the world, in Saudi there is no shortage of areas to explore.

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Other training modules

About Saudi Arabia

Discover what first-time travelers need to know: from getting there and around, to visa information, and visitor etiquette.

Activities On Offer

Whether you’re a history fan or adrenaline junkie, there’s something for everyone in Saudi. Explore what attractions await.

Culture & Heritage

See how Saudi has cultivated a dynamic identity like no other. Gain a snapshot of the Kingdom’s past, present, and future.

Get started today

Why wait to add a new country to your destination shortlist? Sign up and find out why travellers will love Saudi.

Planning for the Traveller

Planning for the Traveller

As a trusted travel agent or tour operator, you need to know what types of attractions and activities suit different customers.

As a trusted travel agent or tour operator, you need to know what types of attractions and activities suit different customers.

When it comes to choosing what to book for your customers in Saudi, a good place to start asking is whether the travel is part of a larger trip around the Middle East. If the answer is yes, you may want to limit your recommendations to Riyadh, Jeddah, and AlUla, with a quick tour of the desert or the Red Sea if there’s time. On the other hand, if Saudi is the only country on your customer’s agenda, you can suggest a myriad of highlights that showcase the best of the Kingdom. Make sure you also determine whether your customer is travelling for spiritual reasons, so you can include Makkah and Madinah.

If you’re wondering when the best time is to travel to Saudi, the answer is: anytime! Tourists can revel in the city during winter or explore the mountains in the summer – there is always something wonderous to do. One thing to keep in mind is the “Saudi Seasons” – different festivals that are held in different cities and regions across the Kingdom, at different times of the year. These festivals embrace what each geographic location has to offer, and often feature all kinds of entertainment. Travellers that like big celebrations will love visiting Saudi during a “season”.

Al Ula is also good for a 2 day trip. There are direct flights from Cairo and Dubai now with more planned

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Other training modules

A Diverse Landscape

Saudi features many natural experiences. Understand its vast geography of coasts, deserts, and mountains.

About Saudi Arabia

Discover what first-time travelers need to know: from getting there and around, to visa information, and visitor etiquette.

Culture & Heritage

See how Saudi has cultivated a dynamic identity like no other. Gain a snapshot of the Kingdom’s past, present, and future.

Get started today

Why wait to add a new country to your destination shortlist? Sign up and find out why travellers will love Saudi.