Recently opening its doors to leisure tourism in 2019, the Kingdom of Saudi Arabia has become one the last frontiers for passionate travellers to discover.

As an emerging destination, the country is full of surprises. Saudi Arabia is the 12^th largest country in the world with 2500 km of stunning coastline and a history that stretches back to the dawn of human civilization. It is also home to a vast range of breathtaking landscapes that deliver experiences unmatched anywhere else on Earth, including six UNESCO World Heritage sites:

1. The Hima cultural area
2. Hegra, AlUla
3. At-Turaif, Diriyah
4. The Al Ahsa oasis
5. The old town of Jeddah
6. Rock art in Al Hail province

Saudi is incredibly diverse and often defies expectation. With centuries of stories to tell, it is focused on preserving the country’s rich heritage, unique culture, and natural beauty – along with the unparalleled hospitality its people are renowned for.

Be among the first to promote and experience this new and exciting destination. There has never been a better time to visit Saudi.

When it comes to Saudi culture, there’s so much to discover. For 20,000 years, the Kingdom has been central to Middle Eastern civilization – and contemporary society honours many ways of life that have been unique to the Arabian Peninsula since this time. From ancient sites that are still standing today through to traditional food and drink served with unwavering hospitality, there are reminders of Saudi’s rich history everywhere you look.

At the same time, Saudi is exploding onto the world stage as a destination undergoing rapid change. With a focus on global investment, sustainability, entertainment, and innovation, the country is poised to become an energetic hub between Asia, Europe, and Africa. With more than 70 percent of its population under 35 years old, Saudi is an exciting new travel location that brings together the best of old and new.